Privacy Policy

We understand that protecting your personal information is important. This Privacy Policy sets forth our commitment to protecting the privacy of personal information provided to us or otherwise collected by us in providing our products and website to you (Services). This Privacy Policy applies to your use of this site regardless of how you access or use the site, including access via mobile or tablet devices. It describes how your personal information is collected, used and shared when you visit the site or make a purchase on the site. We may update this Privacy Policy from time to time, for example, to reflect changes in our practices or for other operational, legal or regulatory reasons.

In this Privacy Policy, we mean us or Blerron and any of our related entities as set out below. The following entity is responsible for collecting and processing your personal data in connection with your use of the site:

Personal information: is information or an opinion, whether true or not and whether or not recorded in a tangible form, about an individual who has been identified or reasonably identifiable. The types of personal information we may collect about you include

• your name
• Images of you, if you share them with us
• Your contact details, including email address, street address and/or telephone number
• Your credit card or payment information (via our third-party payment processor)
• Information you provide to us through customer surveys
• Details of products and services we have supplied to you and/or about which you have inquired, and our response to you;
• When you have opted into the terms of our Outbound Marketing Program or made a purchase on our Site, the details of your shopping cart and/or products you purchased from us;
• Your browsing session and geolocation data, device and network information, page view and session statistics, acquisition sources, search queries and/or browsing behavior
• Information about your access to and use of our services, including through the use of internet cookies, your communications with our online services, the type of browser you use, the type of operating system you use and the domain name of your internet service provider;
• Additional personal information that you provide to us directly or indirectly through your use of our services, associated applications, associated social media platforms and/or accounts from which you allow us to collect information; and any other personal information requested by us and/or provided by you or a third party.

We may collect these types of personal information directly from you or from third parties.

Collection and Use of Personal Information

We will collect and process personal information where we have a lawful basis. This includes collecting and processing personal information based on your consent, the performance of a contract with you and/or our legitimate interests. We may collect, hold, use and disclose personal information for the following purposes

• to enable you to access and use our services, including to enable the delivery and delivery of goods purchased through our site;
• to contact and communicate with you;
• for internal record keeping, administrative, billing and billing purposes;
• to provide you with location-based services (such as radius search and other content personalized based on your general location data)
• for analytics, market research and business development, including operating and improving our Services, associated applications and associated social media platforms
• to run promotions and competitions and/or offer you additional advertising and marketing benefits , including to send you promotional information about our products and services and information about third parties that we think may be of interest to you
• to call or message you for targeted marketing and feedback purposes, if you have opted in to the terms and conditions of our Outbound Marketing Program;
• to comply with our legal obligations and resolve any disputes; and for any other purpose for which the information was collected.

If you are a minor in the state or province in which you reside, you should not use our services or site. We do not knowingly collect personal information from persons under the age of majority. If we become aware that anyone under this age has provided us with personal information, we will take steps to delete such information.

Your personal information will:

• processed securely and in a manner that protects against unauthorized or unlawful processing and against accidental loss, destruction or damage;
• will only be collected for the specific purposes we have identified in the "collection and use of personal information" clause above and personal information will not be further processed in a manner incompatible with the purposes we have identified;
• be kept up to date, where it is possible and within our control to do so (please let us know if you would like us to correct your personal information); and retained in a form that allows us to identify you, but only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information , whether we can achieve those purposes through other means and the applicable legal requirements.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

• third party service providers to enable them to provide their services, including (without limitation) IT service providers, data storage, web hosting and server providers, debt collection agencies, maintenance or troubleshooting providers, marketing or advertising providers, professional advisors and payment system operators;
• Shopify, to power the online store on our Site. You can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy;
• our employees, contractors and/or related entities;
• our existing or potential agents or business partners;
• sponsors or promoters of promotions or competitions that we organize;
• anyone to whom our business or assets (or any part thereof) are or may be transferred (in good faith);
• credit reference agencies, courts, tribunals and regulatory authorities, in the event that you fail to pay for goods or services supplied by us to you;
• courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any pending or prospective legal proceedings, or to establish, exercise or defend our legal rights; and
• third parties, including agents or subcontractors, who assist us in providing information, products, services or direct marketing to you.

Disclosure abroad: When we disclose your personal information to third parties listed above, these third parties may store, transfer or access personal information abroad. Upon request, we can provide you with a list of the third parties we use to process your personal information.

Unless we request and receive your consent to a foreign disclosure of your personal information, we will disclose your personal information only to countries with laws that protect your personal information in a manner substantially similar to the European Privacy Principles and/or we will take steps reasonable in the circumstances to require foreign recipients to protect your personal information.

Your rights and control over your personal information

Access, erasure and data portability: You may have the right to request details of the personal information we hold about you or to request that we erase the personal information we hold about you or transfer it to a third party.

Complaints: If you would like to make a complaint about the way we have handled your personal information, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you in writing setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact the relevant authority.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information which proves to be incorrect, incomplete, misleading or out of date.

Third party information: If you are a third party with us providing personal information about someone else, you represent and warrant that you have that person's consent to provide the personal information to us.

To object to processing: You may have the right to object to processing of your personal data that is based on our legitimate interests or the public interest. In that case, we must demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms in order to continue processing your personal information.

Restriction of processing: You may have the right to request that we restrict the processing of your personal data if (i) you are concerned about the accuracy of your personal data; (ii) you believe that your personal data has been processed unlawfully; (iii) you need us to retain the personal data solely for the purposes of a legal claim; or (iv) we are processing your objection regarding processing based on legitimate interests.

Unsubscribe: If you have previously agreed to us using your personal information for direct marketing purposes, you can change your mind at any time by contacting us using the details below. You can also unsubscribe from our email database or unsubscribe from marketing communications by using the unsubscribe facilities provided in the communication.

Your choice: Please read this privacy policy carefully. If you provide personal information to us, you understand that we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide us with any personal information, but failure to do so may affect your use of our services.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to secure and protect personal information from misuse, interference, loss and unauthorized access, modification and disclosure.

We cannot guarantee the security of information transmitted to or by us via the Internet. The transmission and exchange of information is at your own risk. Although we take measures to prevent unauthorized disclosures of information, we cannot assure you that personal information we collect will not be disclosed in a manner inconsistent with this Privacy Policy.

Cookies and Web Beacons

We may use cookies on our online services from time to time. Cookies are text files placed in your computer's browser to store your preferences. Cookies by themselves do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to show our ads on your social and online media feeds as part of our retargeting campaigns. If and when you choose to provide our online services with personal information, this information may be linked to the data stored in the cookie.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our online services.

We may use web beacons on our website from time to time. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor visitor behavior and collect data about the visitor's viewing of a web page. For example, web beacons can be used to count users who visit a web page or to deliver a cookie to the browser of a visitor viewing the page.

We may use Google Analytics to collect and process data. To learn how Google uses data when you use third-party websites or applications, please visit www.google.com/policies/privacy/partners/ or such other URL as Google may use from time to time.

Links to other websites

Our services may contain links to other websites. We do not control those websites and we cannot be responsible for the protection and privacy of any personal information that you provide whilst visiting those websites. These websites are not covered by this Privacy Policy.

Advertising related third parties

In terms of third parties, we use Shopify to power the online store on our site. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Targeted advertising

To learn more about how targeted advertising works, visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising via the links below:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/. Please note that we do not change our Site's data collection and use practices when we see a Do Not Track signal from your browser.

How to stop receiving communications from us

To stop receiving email correspondence from us, click the unsubscribe link in the email communication.

To stop receiving SMS communications from us reply to any SMS with the word "STOP".

To delete your data from our marketing and communications databases, please send an email to the data protection officer mentioned in point 3 above.

Amendments

We may, at any time and in our sole discretion, change this privacy policy. We will notify you if we change this privacy policy by contacting you using the contact information you have provided to us. An amended privacy policy will take effect as soon as we have notified you of the change.

Data Protection and Contact Officer

In countries where we are legally required to do so, we have appointed data protection officers to monitor the protection of your personal data. If you have any questions about this Privacy Notice or about data protection in general, you can contact the data protection officer responsible for your country at any time. Details of the relevant data protection are:

Email Privacy Officer: support@blerron.com

If you have any questions or concerns, please contact the above-mentioned privacy officers.